---
title: Strategic Thinking | Change
description: Change | Thoughts from Alembic Strategy on profit, growth, strategy and performance
---

[![Alembicstrategy](https://www.alembicstrategy.com/hs-fs/hubfs/Alembic_Strategy_September2018%20Theme/Images/logo.png?width=218&height=76&name=logo.png "Alembicstrategy")](https://www.alembicstrategy.com/)

# Strategic Thinking

![Alembic-Resized-Max](https://www.alembicstrategy.com/hs-fs/hubfs/Alembic-Resized-Max.jpg?width=2420&height=692&name=Alembic-Resized-Max.jpg)

# Strategic Thinking

- <https://twitter.com/alembicstrategy>
- <https://facebook.com/alembicstrategy>

[![Change](https://www.alembicstrategy.com/hs-fs/hubfs/jessworkaccount_change_and_transformation_of_an_individual_grow_bc15d882-6e3e-443a-a84a-c1f5ca4e5515.png?width=142&name=jessworkaccount_change_and_transformation_of_an_individual_grow_bc15d882-6e3e-443a-a84a-c1f5ca4e5515.png) ](https://www.alembicstrategy.com/strategic-thinking/change)

## [Change](https://www.alembicstrategy.com/strategic-thinking/change)

 Welcome to our series of articles on change. They delve into various aspects of change, offering valuable perspectives on personal growth, business

[![Nicholas Mayhew](https://www.alembicstrategy.com/hubfs/Nick%20May%202019-1.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

[Nicholas Mayhew](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

Founder and managing director of Alembic Strategy Ltd, a growth consultancy focussed on strategy, leadership, M&A, coaching and change.

[![Nicholas Mayhew](https://www.alembicstrategy.com/hubfs/Nick%20May%202019-1.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

[Nicholas Mayhew](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

[Nicholas Mayhew](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

Founder and managing director of Alembic Strategy Ltd, a growth consultancy focussed on strategy, leadership, M&A, coaching and change.

[![Nicholas Mayhew](https://www.alembicstrategy.com/hubfs/Nick%20May%202019-1.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

 Oct 18, 2023

[![Transformation Education](https://www.alembicstrategy.com/hs-fs/hubfs/bannon-morrissy-G4DIWtKztRg-unsplash.jpg?width=142&name=bannon-morrissy-G4DIWtKztRg-unsplash.jpg) ](https://www.alembicstrategy.com/strategic-thinking/transformation-education)

## [Transformation Education](https://www.alembicstrategy.com/strategic-thinking/transformation-education)

 There is a phenomenon – an obscure sorrow – called sonder. It is the realisation that every person, each random passer-by, is living a life as

[![Ben Grant](https://www.alembicstrategy.com/hubfs/Ben%20website%20image-3.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/author/ben-grant)

[Ben Grant](https://www.alembicstrategy.com/strategic-thinking/author/ben-grant)

Trainee Strategy Facilitator

[![Ben Grant](https://www.alembicstrategy.com/hubfs/Ben%20website%20image-3.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/ben-grant)

[Ben Grant](https://www.alembicstrategy.com/strategic-thinking/author/ben-grant)

[Ben Grant](https://www.alembicstrategy.com/strategic-thinking/author/ben-grant)

Trainee Strategy Facilitator

[![Ben Grant](https://www.alembicstrategy.com/hubfs/Ben%20website%20image-3.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/ben-grant)

 May 11, 2022

[![The Challenging Choice](https://www.alembicstrategy.com/hs-fs/hubfs/comfort-zone-1.jpg?width=142&name=comfort-zone-1.jpg) ](https://www.alembicstrategy.com/strategic-thinking/the-challenging-choice)

## [The Challenging Choice](https://www.alembicstrategy.com/strategic-thinking/the-challenging-choice)

 How much of what you choose to do is your choice because it is the easy thing to do? How many things do you do because they are a challenge? Of

[![Roseanna Ramsey](https://www.alembicstrategy.com/hubfs/People%20photos/Alembic%20People/Roseanna%20cropped%20photo-1-1.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/author/roseanna-farish)

[Roseanna Ramsey](https://www.alembicstrategy.com/strategic-thinking/author/roseanna-farish)

Strategy Facilitator and Client Manager at Alembic Strategy

[![Roseanna Ramsey](https://www.alembicstrategy.com/hubfs/People%20photos/Alembic%20People/Roseanna%20cropped%20photo-1-1.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/roseanna-farish)

[Roseanna Ramsey](https://www.alembicstrategy.com/strategic-thinking/author/roseanna-farish)

[Roseanna Ramsey](https://www.alembicstrategy.com/strategic-thinking/author/roseanna-farish)

Strategy Facilitator and Client Manager at Alembic Strategy

[![Roseanna Ramsey](https://www.alembicstrategy.com/hubfs/People%20photos/Alembic%20People/Roseanna%20cropped%20photo-1-1.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/roseanna-farish)

 Apr 26, 2022

[![Welcome to the Yin Jar](https://www.alembicstrategy.com/hs-fs/hubfs/Yin%20Jar.jpg?width=142&name=Yin%20Jar.jpg) ](https://www.alembicstrategy.com/strategic-thinking/welcome-to-the-yin-jar-0)

## [Welcome to the Yin Jar](https://www.alembicstrategy.com/strategic-thinking/welcome-to-the-yin-jar-0)

 The Alembic is a jar. Sometimes we call it a vessel, or a holding space. When we work with you, we hope that this metaphor gives a sense of a journey

[![Nicholas Mayhew](https://www.alembicstrategy.com/hubfs/Nick%20May%202019-1.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

[Nicholas Mayhew](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

Founder and managing director of Alembic Strategy Ltd, a growth consultancy focussed on strategy, leadership, M&A, coaching and change.

[![Nicholas Mayhew](https://www.alembicstrategy.com/hubfs/Nick%20May%202019-1.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

[Nicholas Mayhew](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

[Nicholas Mayhew](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

Founder and managing director of Alembic Strategy Ltd, a growth consultancy focussed on strategy, leadership, M&A, coaching and change.

[![Nicholas Mayhew](https://www.alembicstrategy.com/hubfs/Nick%20May%202019-1.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

 Jan 13, 2022

[![Efficiency Through Delegation](https://www.alembicstrategy.com/hs-fs/hubfs/gabrielle-henderson-HJckKnwCXxQ-unsplash.jpg?width=142&name=gabrielle-henderson-HJckKnwCXxQ-unsplash.jpg) ](https://www.alembicstrategy.com/strategic-thinking/efficiency-through-delegation)

## [Efficiency Through Delegation](https://www.alembicstrategy.com/strategic-thinking/efficiency-through-delegation)

 Delegation is one of those skills that sounds extremely straightforward – you simply take a task you think would be more appropriate for someone else

[![Matthew Dunaway](https://www.alembicstrategy.com/hubfs/People%20photos/Alembic%20People/Matt-1.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/author/matthew-dunaway)

[Matthew Dunaway](https://www.alembicstrategy.com/strategic-thinking/author/matthew-dunaway)

[![Matthew Dunaway](https://www.alembicstrategy.com/hubfs/People%20photos/Alembic%20People/Matt-1.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/matthew-dunaway)

[Matthew Dunaway](https://www.alembicstrategy.com/strategic-thinking/author/matthew-dunaway)

[Matthew Dunaway](https://www.alembicstrategy.com/strategic-thinking/author/matthew-dunaway)

[![Matthew Dunaway](https://www.alembicstrategy.com/hubfs/People%20photos/Alembic%20People/Matt-1.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/matthew-dunaway)

 Dec 17, 2021

[![The Importance of Effective Internal Communication](https://www.alembicstrategy.com/hs-fs/hubfs/headway-5QgIuuBxKwM-unsplash.jpg?width=142&name=headway-5QgIuuBxKwM-unsplash.jpg) ](https://www.alembicstrategy.com/strategic-thinking/the-importance-of-effective-internal-communication)

## [The Importance of Effective Internal Communication](https://www.alembicstrategy.com/strategic-thinking/the-importance-of-effective-internal-communication)

 This article is part of our efficiency series where we give our top tips on how you can identify the areas of inefficiency/waste and how to begin

[![Alice Davies](https://www.alembicstrategy.com/hubfs/Alice%20circular%20crop%20(1).jpg) ](https://www.alembicstrategy.com/strategic-thinking/author/alice-davies)

[Alice Davies](https://www.alembicstrategy.com/strategic-thinking/author/alice-davies)

Strategy Facilitator at Alembic Strategy

[![Alice Davies](https://www.alembicstrategy.com/hubfs/Alice%20circular%20crop%20(1).jpg)](https://www.alembicstrategy.com/strategic-thinking/author/alice-davies)

[Alice Davies](https://www.alembicstrategy.com/strategic-thinking/author/alice-davies)

[Alice Davies](https://www.alembicstrategy.com/strategic-thinking/author/alice-davies)

Strategy Facilitator at Alembic Strategy

[![Alice Davies](https://www.alembicstrategy.com/hubfs/Alice%20circular%20crop%20(1).jpg)](https://www.alembicstrategy.com/strategic-thinking/author/alice-davies)

 Dec 16, 2021

[![The Achievement Motivators](https://www.alembicstrategy.com/hs-fs/hubfs/money-2180330_1920-jpg.jpeg?width=142&name=money-2180330_1920-jpg.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/the-achievement-motivators)

## [The Achievement Motivators](https://www.alembicstrategy.com/strategic-thinking/the-achievement-motivators)

 Motivational Maps are offered by Alembic as an accurate way to measure three clusters of motivation, through your own self-perception. Your

[![Alembic Strategy](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_eOSubHE3g7r6uZ7QB_SAUw.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy)

[Alembic Strategy](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy)

[![Alembic Strategy](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_eOSubHE3g7r6uZ7QB_SAUw.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy)

[Alembic Strategy](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy)

[Alembic Strategy](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy)

[![Alembic Strategy](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_eOSubHE3g7r6uZ7QB_SAUw.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy)

 Oct 11, 2021

[![The Growth Motivators](https://www.alembicstrategy.com/hs-fs/hubfs/convertkit-L58uwc_d9zY-unsplash.jpg?width=142&name=convertkit-L58uwc_d9zY-unsplash.jpg) ](https://www.alembicstrategy.com/strategic-thinking/the-growth-motivators)

## [The Growth Motivators](https://www.alembicstrategy.com/strategic-thinking/the-growth-motivators)

 Motivational Maps are offered by Alembic as an accurate way to measure three clusters of motivation, through your own self-perception. Your

[![Alembic Strategy](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_eOSubHE3g7r6uZ7QB_SAUw.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy)

[Alembic Strategy](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy)

[![Alembic Strategy](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_eOSubHE3g7r6uZ7QB_SAUw.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy)

[Alembic Strategy](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy)

[Alembic Strategy](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy)

[![Alembic Strategy](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_eOSubHE3g7r6uZ7QB_SAUw.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy)

 Oct 11, 2021

[![The Relationship Motivators](https://www.alembicstrategy.com/hs-fs/hubfs/AdobeStock_150015548.jpeg?width=142&name=AdobeStock_150015548.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/the-relationship-motivators)

## [The Relationship Motivators](https://www.alembicstrategy.com/strategic-thinking/the-relationship-motivators)

 Motivational Maps are offered by Alembic as an accurate way to measure three clusters of motivation, through your own self-perception. Your

[![Alembic Strategy](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_eOSubHE3g7r6uZ7QB_SAUw.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy)

[Alembic Strategy](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy)

[![Alembic Strategy](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_eOSubHE3g7r6uZ7QB_SAUw.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy)

[Alembic Strategy](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy)

[Alembic Strategy](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy)

[![Alembic Strategy](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_eOSubHE3g7r6uZ7QB_SAUw.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy)

 Oct 11, 2021

[![How the Pandemic Has Changed Us - Part 2: Our Values and Choices](https://www.alembicstrategy.com/hs-fs/hubfs/backpack-twitter-jpg.jpeg?width=142&name=backpack-twitter-jpg.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/how-the-pandemic-has-changed-us-part-2-our-values-and-choices)

## [How the Pandemic Has Changed Us - Part 2: Our Values and Choices](https://www.alembicstrategy.com/strategic-thinking/how-the-pandemic-has-changed-us-part-2-our-values-and-choices)

 This is the second part of a two-part article series on how we have changed as a result of the pandemic. The first article explores the different

[![Alembic Strategy](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_eOSubHE3g7r6uZ7QB_SAUw.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy)

[Alembic Strategy](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy)

[![Alembic Strategy](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_eOSubHE3g7r6uZ7QB_SAUw.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy)

[Alembic Strategy](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy)

[Alembic Strategy](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy)

[![Alembic Strategy](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_eOSubHE3g7r6uZ7QB_SAUw.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy)

 Jun 18, 2021

[All posts](https://www.alembicstrategy.com/strategic-thinking/all) [Next](https://www.alembicstrategy.com/strategic-thinking/tag/change/page/2)

### ELSEWHERE

- [mailto:info@alembicstrategy.com](mailto:info@alembicstrategy.com)
- <https://twitter.com/alembicstrategy>
- <https://facebook.com/alembicstrategy>

### Links

[Why Alembic?](https://www.alembicstrategy.com/why-alembic)  
<https://www.alembicstrategy.com/strategic-thinking>[Resources](https://www.alembicstrategy.com/resources)

[People](https://www.alembicstrategy.com/our-people)<https://www.alembicstrategy.com/careers/>  
[Contact Us](https://www.alembicstrategy.com/contact-us)

### Connect

<https://www.youtube.com/channel/UCVLwE9hAz_DYXIEaL9TbfKA/featured?sub_confirmation=1><https://www.linkedin.com/company/10638643>

### Our Partners

[![FBU Logo](https://www.alembicstrategy.com/hs-fs/hubfs/FBU%20Logo-RED-01.png?width=596&name=FBU%20Logo-RED-01.png "FBU Logo")](https://www.familybusinessunited.com/)

[![Mindshop Logo](https://www.alembicstrategy.com/hs-fs/hubfs/Screenshot%202023-07-03%20at%2017.03.08-1.png?width=3196&name=Screenshot%202023-07-03%20at%2017.03.08-1.png "Mindshop Logo")](https://web.mindshop.com/)

### Site credentials

Copyright © Alembic Strategy Ltd. All Rights Reserved. Company registered in England and Wales number 10002766

![](https://px.ads.linkedin.com/collect/?pid=1067564&fmt=gif)

```json
{
  "@context" : "https://schema.org",
  "@type" : "VideoObject",
  "contentUrl" : "https://4709945.fs1.hubspotusercontent-na1.net/hubfs/4709945/Alembic%20Chime.mp4",
  "dateModified" : "2022-05-28T00:11:11.672Z",
  "description" : "",
  "duration" : "PT19S",
  "height" : 1080,
  "name" : "Alembic Chime",
  "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/63611999058?portalId=4709945&size=medium",
  "uploadDate" : "2022-01-11T15:25:06.340Z",
  "width" : 1920
}
```