---
title: Strategic Thinking | Founder-led (2)
description: Founder-led | Thoughts from Alembic Strategy on profit, growth, strategy and performance (2)
---

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# Strategic Thinking

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# Strategic Thinking

- <https://twitter.com/alembicstrategy>
- <https://facebook.com/alembicstrategy>

[![Why is Business Change So Hard?](https://www.alembicstrategy.com/hs-fs/hubfs/why-change-is-so-hard.jpg?width=142&name=why-change-is-so-hard.jpg) ](https://www.alembicstrategy.com/strategic-thinking/why-is-business-change-so-hard)

## [Why is Business Change So Hard?](https://www.alembicstrategy.com/strategic-thinking/why-is-business-change-so-hard)

 Get in touch: nick.mayhew@alembicstrategy.com The word ‘change’ is often overlooked. At just 6 letters, the word is diminutive in appearance, almost

[![David Gray](https://www.alembicstrategy.com/hubfs/People%20photos/Alembic%20People/David%20edited-1.png) ](https://www.alembicstrategy.com/strategic-thinking/author/david-gray)

[David Gray](https://www.alembicstrategy.com/strategic-thinking/author/david-gray)

[![David Gray](https://www.alembicstrategy.com/hubfs/People%20photos/Alembic%20People/David%20edited-1.png)](https://www.alembicstrategy.com/strategic-thinking/author/david-gray)

[David Gray](https://www.alembicstrategy.com/strategic-thinking/author/david-gray)

[David Gray](https://www.alembicstrategy.com/strategic-thinking/author/david-gray)

[![David Gray](https://www.alembicstrategy.com/hubfs/People%20photos/Alembic%20People/David%20edited-1.png)](https://www.alembicstrategy.com/strategic-thinking/author/david-gray)

 Nov 20, 2019

[![Confused Identity](https://www.alembicstrategy.com/hs-fs/hubfs/alembic-workers-interacting.jpg?width=142&name=alembic-workers-interacting.jpg) ](https://www.alembicstrategy.com/strategic-thinking/the-power-of-identity)

## [Confused Identity](https://www.alembicstrategy.com/strategic-thinking/the-power-of-identity)

 Get in touch: nick.mayhew@alembicstrategy.com Words are powerful. Consider the phrase "I love you". Imagine saying it to someone you are in a

[![Nicholas Mayhew](https://www.alembicstrategy.com/hubfs/Nick%20May%202019-1.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

[Nicholas Mayhew](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

Founder and managing director of Alembic Strategy Ltd, a growth consultancy focussed on strategy, leadership, M&A, coaching and change.

[![Nicholas Mayhew](https://www.alembicstrategy.com/hubfs/Nick%20May%202019-1.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

[Nicholas Mayhew](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

[Nicholas Mayhew](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

Founder and managing director of Alembic Strategy Ltd, a growth consultancy focussed on strategy, leadership, M&A, coaching and change.

[![Nicholas Mayhew](https://www.alembicstrategy.com/hubfs/Nick%20May%202019-1.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

 Oct 15, 2019

[![When Does Facilitation Work?](https://www.alembicstrategy.com/hs-fs/hubfs/Alembic_Strategy_September2018%20Theme/Images/llf.jpg?width=142&name=llf.jpg) ](https://www.alembicstrategy.com/strategic-thinking/when-does-facilitation-work)

## [When Does Facilitation Work?](https://www.alembicstrategy.com/strategic-thinking/when-does-facilitation-work)

 Meetings (big sigh) are one of the top complaints amongst leaders and senior managers. You may have thoughts during the meeting such as: "this issue

[![Roseanna Ramsey](https://www.alembicstrategy.com/hubfs/People%20photos/Alembic%20People/Roseanna%20cropped%20photo-1-1.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/author/roseanna-farish)

[Roseanna Ramsey](https://www.alembicstrategy.com/strategic-thinking/author/roseanna-farish)

Strategy Facilitator and Client Manager at Alembic Strategy

[![Roseanna Ramsey](https://www.alembicstrategy.com/hubfs/People%20photos/Alembic%20People/Roseanna%20cropped%20photo-1-1.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/roseanna-farish)

[Roseanna Ramsey](https://www.alembicstrategy.com/strategic-thinking/author/roseanna-farish)

[Roseanna Ramsey](https://www.alembicstrategy.com/strategic-thinking/author/roseanna-farish)

Strategy Facilitator and Client Manager at Alembic Strategy

[![Roseanna Ramsey](https://www.alembicstrategy.com/hubfs/People%20photos/Alembic%20People/Roseanna%20cropped%20photo-1-1.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/roseanna-farish)

 Oct 5, 2018

[![Team: Are You More Than the Sum of Your Parts?](https://www.alembicstrategy.com/hs-fs/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_c6s4nDxReIIQTGgR-R_MFg.jpeg?width=142&name=1_c6s4nDxReIIQTGgR-R_MFg.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/team-are-you-more-than-the-sum-of-your-parts-db9e98f9b836)

## [Team: Are You More Than the Sum of Your Parts?](https://www.alembicstrategy.com/strategic-thinking/team-are-you-more-than-the-sum-of-your-parts-db9e98f9b836)

 Get in touch: nick.mayhew@alembicstrategy.com Your team is fantastic, they turn up to work on time, they deliver an excellent service to your

[![Roseanna Ramsey](https://www.alembicstrategy.com/hubfs/People%20photos/Alembic%20People/Roseanna%20cropped%20photo-1-1.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/author/roseanna-farish)

[Roseanna Ramsey](https://www.alembicstrategy.com/strategic-thinking/author/roseanna-farish)

Strategy Facilitator and Client Manager at Alembic Strategy

[![Roseanna Ramsey](https://www.alembicstrategy.com/hubfs/People%20photos/Alembic%20People/Roseanna%20cropped%20photo-1-1.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/roseanna-farish)

[Roseanna Ramsey](https://www.alembicstrategy.com/strategic-thinking/author/roseanna-farish)

[Roseanna Ramsey](https://www.alembicstrategy.com/strategic-thinking/author/roseanna-farish)

Strategy Facilitator and Client Manager at Alembic Strategy

[![Roseanna Ramsey](https://www.alembicstrategy.com/hubfs/People%20photos/Alembic%20People/Roseanna%20cropped%20photo-1-1.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/roseanna-farish)

 Aug 7, 2018

[![Successful Communication of Strategic Change Needs More Than Just One Neurone (Or Letting the Cat Out of the Bag)](https://www.alembicstrategy.com/hs-fs/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_SQeB6gDfBft1FAswEqc1Rg.jpeg?width=142&name=1_SQeB6gDfBft1FAswEqc1Rg.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/successful-communication-of-strategic-change-needs-more-than-just-one-neurone-dda3b4230654)

## [Successful Communication of Strategic Change Needs More Than Just One Neurone (Or Letting the Cat Out of the Bag)](https://www.alembicstrategy.com/strategic-thinking/successful-communication-of-strategic-change-needs-more-than-just-one-neurone-dda3b4230654)

 I get really bored of dumb binaries in strategic change conversations — leadership v management, top down v bottom up, theory x v theory y,

[![Nicholas Mayhew](https://www.alembicstrategy.com/hubfs/Nick%20May%202019-1.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

[Nicholas Mayhew](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

Founder and managing director of Alembic Strategy Ltd, a growth consultancy focussed on strategy, leadership, M&A, coaching and change.

[![Nicholas Mayhew](https://www.alembicstrategy.com/hubfs/Nick%20May%202019-1.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

[Nicholas Mayhew](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

[Nicholas Mayhew](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

Founder and managing director of Alembic Strategy Ltd, a growth consultancy focussed on strategy, leadership, M&A, coaching and change.

[![Nicholas Mayhew](https://www.alembicstrategy.com/hubfs/Nick%20May%202019-1.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

 Jun 9, 2018

[![Bias, Belief and the Pace of Change](https://www.alembicstrategy.com/hs-fs/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_C3N76A248vZFVrrstJuD3g.jpeg?width=142&name=1_C3N76A248vZFVrrstJuD3g.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/bias-belief-and-the-pace-of-change-59df0e1659b7)

## [Bias, Belief and the Pace of Change](https://www.alembicstrategy.com/strategic-thinking/bias-belief-and-the-pace-of-change-59df0e1659b7)

 Get in touch: nick.mayhew@alembicstrategy.com Hard Work Ahead As a leader, you probably have big changes ahead of you this year. Here are some tips

[![Nicholas Mayhew](https://www.alembicstrategy.com/hubfs/Nick%20May%202019-1.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

[Nicholas Mayhew](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

Founder and managing director of Alembic Strategy Ltd, a growth consultancy focussed on strategy, leadership, M&A, coaching and change.

[![Nicholas Mayhew](https://www.alembicstrategy.com/hubfs/Nick%20May%202019-1.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

[Nicholas Mayhew](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

[Nicholas Mayhew](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

Founder and managing director of Alembic Strategy Ltd, a growth consultancy focussed on strategy, leadership, M&A, coaching and change.

[![Nicholas Mayhew](https://www.alembicstrategy.com/hubfs/Nick%20May%202019-1.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

 Mar 18, 2018

[![Making Compound Growth Personal](https://www.alembicstrategy.com/hs-fs/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_WaJpTWFFxwpuYSNOsAcsvw.jpeg?width=142&name=1_WaJpTWFFxwpuYSNOsAcsvw.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/making-compound-growth-personal-a43a07a48acf)

## [Making Compound Growth Personal](https://www.alembicstrategy.com/strategic-thinking/making-compound-growth-personal-a43a07a48acf)

 There’s nothing like a bit of compounding. A 10% return re-invested and repeated for a few years really starts to mount up! Now imagine those returns

[![Nicholas Mayhew](https://www.alembicstrategy.com/hubfs/Nick%20May%202019-1.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

[Nicholas Mayhew](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

Founder and managing director of Alembic Strategy Ltd, a growth consultancy focussed on strategy, leadership, M&A, coaching and change.

[![Nicholas Mayhew](https://www.alembicstrategy.com/hubfs/Nick%20May%202019-1.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

[Nicholas Mayhew](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

[Nicholas Mayhew](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

Founder and managing director of Alembic Strategy Ltd, a growth consultancy focussed on strategy, leadership, M&A, coaching and change.

[![Nicholas Mayhew](https://www.alembicstrategy.com/hubfs/Nick%20May%202019-1.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

 Sep 3, 2017

[![Hard Work is a Winning Strategy](https://www.alembicstrategy.com/hs-fs/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_1MEG66lNkwRIOhVeJV6llA.jpeg?width=142&name=1_1MEG66lNkwRIOhVeJV6llA.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/hard-work-is-a-winning-strategy-5420cfae1072)

## [Hard Work is a Winning Strategy](https://www.alembicstrategy.com/strategic-thinking/hard-work-is-a-winning-strategy-5420cfae1072)

 But you will need to be ready to sweat to succeed These days extolling the virtues of simple hard work is pretty unfashionable. However,

[![Nicholas Mayhew](https://www.alembicstrategy.com/hubfs/Nick%20May%202019-1.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

[Nicholas Mayhew](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

Founder and managing director of Alembic Strategy Ltd, a growth consultancy focussed on strategy, leadership, M&A, coaching and change.

[![Nicholas Mayhew](https://www.alembicstrategy.com/hubfs/Nick%20May%202019-1.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

[Nicholas Mayhew](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

[Nicholas Mayhew](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

Founder and managing director of Alembic Strategy Ltd, a growth consultancy focussed on strategy, leadership, M&A, coaching and change.

[![Nicholas Mayhew](https://www.alembicstrategy.com/hubfs/Nick%20May%202019-1.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

 Jun 2, 2017

[![Who’s in the Driving Seat of Your Attention and Communication?](https://www.alembicstrategy.com/hs-fs/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_vxxJ7ZBynl3J5GBMQOspgw.jpeg?width=142&name=1_vxxJ7ZBynl3J5GBMQOspgw.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/whos-in-the-driving-seat-of-your-attention-and-communication-b14b99213985)

## [Who’s in the Driving Seat of Your Attention and Communication?](https://www.alembicstrategy.com/strategic-thinking/whos-in-the-driving-seat-of-your-attention-and-communication-b14b99213985)

 In the workplace you used to measure how free you were to focus on the situation at hand in the obvious sense of time in the diary. You then demanded

[![Annie Armit](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_vW3sd-msFj7GCwORRY9Opw.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/author/annie-armit)

[Annie Armit](https://www.alembicstrategy.com/strategic-thinking/author/annie-armit)

[![Annie Armit](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_vW3sd-msFj7GCwORRY9Opw.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/annie-armit)

[Annie Armit](https://www.alembicstrategy.com/strategic-thinking/author/annie-armit)

[Annie Armit](https://www.alembicstrategy.com/strategic-thinking/author/annie-armit)

[![Annie Armit](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_vW3sd-msFj7GCwORRY9Opw.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/annie-armit)

 Feb 11, 2017

[![Trust](https://www.alembicstrategy.com/hs-fs/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_BOIGIy2lp2IkDkmo_NL6og.jpeg?width=142&name=1_BOIGIy2lp2IkDkmo_NL6og.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/trusttrust-e796512a65b)

## [Trust](https://www.alembicstrategy.com/strategic-thinking/trusttrust-e796512a65b)

 The effective compass. If you think about it, trust is the currency of life. It needs to be the currency of business for visions of success to be

[![Annie Armit](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_vW3sd-msFj7GCwORRY9Opw.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/author/annie-armit)

[Annie Armit](https://www.alembicstrategy.com/strategic-thinking/author/annie-armit)

[![Annie Armit](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_vW3sd-msFj7GCwORRY9Opw.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/annie-armit)

[Annie Armit](https://www.alembicstrategy.com/strategic-thinking/author/annie-armit)

[Annie Armit](https://www.alembicstrategy.com/strategic-thinking/author/annie-armit)

[![Annie Armit](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_vW3sd-msFj7GCwORRY9Opw.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/annie-armit)

 Jan 16, 2017

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