--- title: Strategic Thinking | Self-awareness description: Self-awareness | Thoughts from Alembic Strategy on profit, growth, strategy and performance --- [![Alembicstrategy](https://www.alembicstrategy.com/hs-fs/hubfs/Alembic_Strategy_September2018%20Theme/Images/logo.png?width=218&height=76&name=logo.png "Alembicstrategy")](https://www.alembicstrategy.com/) # Strategic Thinking ![Alembic-Resized-Max](https://www.alembicstrategy.com/hs-fs/hubfs/Alembic-Resized-Max.jpg?width=2420&height=692&name=Alembic-Resized-Max.jpg) # Strategic Thinking - - [![Transformation Education](https://www.alembicstrategy.com/hs-fs/hubfs/bannon-morrissy-G4DIWtKztRg-unsplash.jpg?width=142&name=bannon-morrissy-G4DIWtKztRg-unsplash.jpg) ](https://www.alembicstrategy.com/strategic-thinking/transformation-education) ## [Transformation Education](https://www.alembicstrategy.com/strategic-thinking/transformation-education) There is a phenomenon – an obscure sorrow – called sonder. It is the realisation that every person, each random passer-by, is living a life as [![Ben Grant](https://www.alembicstrategy.com/hubfs/Ben%20website%20image-3.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/author/ben-grant) [Ben Grant](https://www.alembicstrategy.com/strategic-thinking/author/ben-grant) Trainee Strategy Facilitator [![Ben Grant](https://www.alembicstrategy.com/hubfs/Ben%20website%20image-3.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/ben-grant) [Ben Grant](https://www.alembicstrategy.com/strategic-thinking/author/ben-grant) [Ben Grant](https://www.alembicstrategy.com/strategic-thinking/author/ben-grant) Trainee Strategy Facilitator [![Ben Grant](https://www.alembicstrategy.com/hubfs/Ben%20website%20image-3.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/ben-grant) May 11, 2022 [![The Achievement Motivators](https://www.alembicstrategy.com/hs-fs/hubfs/money-2180330_1920-jpg.jpeg?width=142&name=money-2180330_1920-jpg.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/the-achievement-motivators) ## [The Achievement Motivators](https://www.alembicstrategy.com/strategic-thinking/the-achievement-motivators) Motivational Maps are offered by Alembic as an accurate way to measure three clusters of motivation, through your own self-perception. Your [![Alembic Strategy](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_eOSubHE3g7r6uZ7QB_SAUw.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy) [Alembic Strategy](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy) [![Alembic Strategy](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_eOSubHE3g7r6uZ7QB_SAUw.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy) [Alembic Strategy](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy) [Alembic Strategy](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy) [![Alembic Strategy](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_eOSubHE3g7r6uZ7QB_SAUw.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy) Oct 11, 2021 [![The Growth Motivators](https://www.alembicstrategy.com/hs-fs/hubfs/convertkit-L58uwc_d9zY-unsplash.jpg?width=142&name=convertkit-L58uwc_d9zY-unsplash.jpg) ](https://www.alembicstrategy.com/strategic-thinking/the-growth-motivators) ## [The Growth Motivators](https://www.alembicstrategy.com/strategic-thinking/the-growth-motivators) Motivational Maps are offered by Alembic as an accurate way to measure three clusters of motivation, through your own self-perception. Your [![Alembic Strategy](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_eOSubHE3g7r6uZ7QB_SAUw.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy) [Alembic Strategy](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy) [![Alembic Strategy](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_eOSubHE3g7r6uZ7QB_SAUw.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy) [Alembic Strategy](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy) [Alembic Strategy](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy) [![Alembic Strategy](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_eOSubHE3g7r6uZ7QB_SAUw.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy) Oct 11, 2021 [![The Relationship Motivators](https://www.alembicstrategy.com/hs-fs/hubfs/AdobeStock_150015548.jpeg?width=142&name=AdobeStock_150015548.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/the-relationship-motivators) ## [The Relationship Motivators](https://www.alembicstrategy.com/strategic-thinking/the-relationship-motivators) Motivational Maps are offered by Alembic as an accurate way to measure three clusters of motivation, through your own self-perception. Your [![Alembic Strategy](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_eOSubHE3g7r6uZ7QB_SAUw.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy) [Alembic Strategy](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy) [![Alembic Strategy](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_eOSubHE3g7r6uZ7QB_SAUw.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy) [Alembic Strategy](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy) [Alembic Strategy](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy) [![Alembic Strategy](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_eOSubHE3g7r6uZ7QB_SAUw.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy) Oct 11, 2021 [![How the Pandemic Has Changed Us - Part 2: Our Values and Choices](https://www.alembicstrategy.com/hs-fs/hubfs/backpack-twitter-jpg.jpeg?width=142&name=backpack-twitter-jpg.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/how-the-pandemic-has-changed-us-part-2-our-values-and-choices) ## [How the Pandemic Has Changed Us - Part 2: Our Values and Choices](https://www.alembicstrategy.com/strategic-thinking/how-the-pandemic-has-changed-us-part-2-our-values-and-choices) This is the second part of a two-part article series on how we have changed as a result of the pandemic. The first article explores the different [![Alembic Strategy](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_eOSubHE3g7r6uZ7QB_SAUw.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy) [Alembic Strategy](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy) [![Alembic Strategy](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_eOSubHE3g7r6uZ7QB_SAUw.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy) [Alembic Strategy](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy) [Alembic Strategy](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy) [![Alembic Strategy](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_eOSubHE3g7r6uZ7QB_SAUw.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy) Jun 18, 2021 [![How the Pandemic Has Changed Us - Part 1: Our Perception of Time](https://www.alembicstrategy.com/hs-fs/hubfs/edwin-hooper-Q8m8cLkryeo-unsplash%20(1).jpg?width=142&name=edwin-hooper-Q8m8cLkryeo-unsplash%20(1).jpg) ](https://www.alembicstrategy.com/strategic-thinking/how-the-pandemic-has-changed-us-part-1-our-perception-of-time) ## [How the Pandemic Has Changed Us - Part 1: Our Perception of Time](https://www.alembicstrategy.com/strategic-thinking/how-the-pandemic-has-changed-us-part-1-our-perception-of-time) The Alembic team were recently discussing the personal and societal impact of the pandemic. We had a lot to say on the subject so we have co-written [![Alembic Strategy](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_eOSubHE3g7r6uZ7QB_SAUw.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy) [Alembic Strategy](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy) [![Alembic Strategy](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_eOSubHE3g7r6uZ7QB_SAUw.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy) [Alembic Strategy](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy) [Alembic Strategy](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy) [![Alembic Strategy](https://www.alembicstrategy.com/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_eOSubHE3g7r6uZ7QB_SAUw.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/alembic-strategy) Jun 7, 2021 [![Self-Care](https://www.alembicstrategy.com/hs-fs/hubfs/away-3024773_1920.jpg?width=142&name=away-3024773_1920.jpg) ](https://www.alembicstrategy.com/strategic-thinking/self-care) ## [Self-Care](https://www.alembicstrategy.com/strategic-thinking/self-care) As we all know, resilience and self-care are so important. This is especially true at the moment. Many of us will be making new year's resolutions - [![Alice Davies](https://www.alembicstrategy.com/hubfs/Alice%20circular%20crop%20(1).jpg) ](https://www.alembicstrategy.com/strategic-thinking/author/alice-davies) [Alice Davies](https://www.alembicstrategy.com/strategic-thinking/author/alice-davies) Strategy Facilitator at Alembic Strategy [![Alice Davies](https://www.alembicstrategy.com/hubfs/Alice%20circular%20crop%20(1).jpg)](https://www.alembicstrategy.com/strategic-thinking/author/alice-davies) [Alice Davies](https://www.alembicstrategy.com/strategic-thinking/author/alice-davies) [Alice Davies](https://www.alembicstrategy.com/strategic-thinking/author/alice-davies) Strategy Facilitator at Alembic Strategy [![Alice Davies](https://www.alembicstrategy.com/hubfs/Alice%20circular%20crop%20(1).jpg)](https://www.alembicstrategy.com/strategic-thinking/author/alice-davies) Dec 16, 2020 [![Leadership: The Confidence to Push On](https://www.alembicstrategy.com/hs-fs/hubfs/steering-the-bike.png?width=142&name=steering-the-bike.png) ](https://www.alembicstrategy.com/strategic-thinking/leadership-the-confidence-to-push-on) ## [Leadership: The Confidence to Push On](https://www.alembicstrategy.com/strategic-thinking/leadership-the-confidence-to-push-on) When I was about 8 years old I got my first 'real' bike. I recall it being a predominantly green colour, with a mish-mash of parts from other bikes [![David Gray](https://www.alembicstrategy.com/hubfs/People%20photos/Alembic%20People/David%20edited-1.png) ](https://www.alembicstrategy.com/strategic-thinking/author/david-gray) [David Gray](https://www.alembicstrategy.com/strategic-thinking/author/david-gray) [![David Gray](https://www.alembicstrategy.com/hubfs/People%20photos/Alembic%20People/David%20edited-1.png)](https://www.alembicstrategy.com/strategic-thinking/author/david-gray) [David Gray](https://www.alembicstrategy.com/strategic-thinking/author/david-gray) [David Gray](https://www.alembicstrategy.com/strategic-thinking/author/david-gray) [![David Gray](https://www.alembicstrategy.com/hubfs/People%20photos/Alembic%20People/David%20edited-1.png)](https://www.alembicstrategy.com/strategic-thinking/author/david-gray) Jun 11, 2020 [![Conflict Resolution Week 6: Leave Emotion and Personal Feelings Behind](https://www.alembicstrategy.com/hs-fs/hubfs/window-2603694_1920-1.jpg?width=142&name=window-2603694_1920-1.jpg) ](https://www.alembicstrategy.com/strategic-thinking/conflict-resolution-week-6-leave-emotion-and-personal-feelings-behind) ## [Conflict Resolution Week 6: Leave Emotion and Personal Feelings Behind](https://www.alembicstrategy.com/strategic-thinking/conflict-resolution-week-6-leave-emotion-and-personal-feelings-behind) Emotions are a normal part of being human. Anger Frustration Worry Lack of control Feeling ignored Disappointment They all occur regularly at work [![Alice Davies](https://www.alembicstrategy.com/hubfs/Alice%20circular%20crop%20(1).jpg) ](https://www.alembicstrategy.com/strategic-thinking/author/alice-davies) [Alice Davies](https://www.alembicstrategy.com/strategic-thinking/author/alice-davies) Strategy Facilitator at Alembic Strategy [![Alice Davies](https://www.alembicstrategy.com/hubfs/Alice%20circular%20crop%20(1).jpg)](https://www.alembicstrategy.com/strategic-thinking/author/alice-davies) [Alice Davies](https://www.alembicstrategy.com/strategic-thinking/author/alice-davies) [Alice Davies](https://www.alembicstrategy.com/strategic-thinking/author/alice-davies) Strategy Facilitator at Alembic Strategy [![Alice Davies](https://www.alembicstrategy.com/hubfs/Alice%20circular%20crop%20(1).jpg)](https://www.alembicstrategy.com/strategic-thinking/author/alice-davies) Apr 24, 2019 [![Conflict Resolution Week 2: Different Personalities](https://www.alembicstrategy.com/hs-fs/hubfs/light-bulbs-1125016_1920.jpg?width=142&name=light-bulbs-1125016_1920.jpg) ](https://www.alembicstrategy.com/strategic-thinking/conflict-resolution-week-2-different-personalities) ## [Conflict Resolution Week 2: Different Personalities](https://www.alembicstrategy.com/strategic-thinking/conflict-resolution-week-2-different-personalities) Sometimes there are certain people you just can't seem to click with at work. Maybe it's because you have very different personalities, or you [![Alice Davies](https://www.alembicstrategy.com/hubfs/Alice%20circular%20crop%20(1).jpg) ](https://www.alembicstrategy.com/strategic-thinking/author/alice-davies) [Alice Davies](https://www.alembicstrategy.com/strategic-thinking/author/alice-davies) Strategy Facilitator at Alembic Strategy [![Alice Davies](https://www.alembicstrategy.com/hubfs/Alice%20circular%20crop%20(1).jpg)](https://www.alembicstrategy.com/strategic-thinking/author/alice-davies) [Alice Davies](https://www.alembicstrategy.com/strategic-thinking/author/alice-davies) [Alice Davies](https://www.alembicstrategy.com/strategic-thinking/author/alice-davies) Strategy Facilitator at Alembic Strategy [![Alice Davies](https://www.alembicstrategy.com/hubfs/Alice%20circular%20crop%20(1).jpg)](https://www.alembicstrategy.com/strategic-thinking/author/alice-davies) Feb 26, 2019 [All posts](https://www.alembicstrategy.com/strategic-thinking/all) [Next](https://www.alembicstrategy.com/strategic-thinking/tag/self-awareness/page/2) ### ELSEWHERE - [mailto:info@alembicstrategy.com](mailto:info@alembicstrategy.com) - - ### Links [Why Alembic?](https://www.alembicstrategy.com/why-alembic) [Resources](https://www.alembicstrategy.com/resources) [People](https://www.alembicstrategy.com/our-people) [Contact Us](https://www.alembicstrategy.com/contact-us) ### Connect ### Our Partners [![FBU Logo](https://www.alembicstrategy.com/hs-fs/hubfs/FBU%20Logo-RED-01.png?width=596&name=FBU%20Logo-RED-01.png "FBU Logo")](https://www.familybusinessunited.com/) [![Mindshop Logo](https://www.alembicstrategy.com/hs-fs/hubfs/Screenshot%202023-07-03%20at%2017.03.08-1.png?width=3196&name=Screenshot%202023-07-03%20at%2017.03.08-1.png "Mindshop Logo")](https://web.mindshop.com/) ### Site credentials Copyright © Alembic Strategy Ltd. 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