---
title: Strategic Thinking | Marketing
description: Marketing | Thoughts from Alembic Strategy on profit, growth, strategy and performance
---

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# Strategic Thinking

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# Strategic Thinking

- <https://twitter.com/alembicstrategy>
- <https://facebook.com/alembicstrategy>

[![Radical Decluttering](https://www.alembicstrategy.com/hs-fs/hubfs/Alembic_Strategy_September2018%20Theme/Images/1_tipW_OD9Hu48Q4m1aeCwxA.jpeg?width=142&name=1_tipW_OD9Hu48Q4m1aeCwxA.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/radical-decluttering-d3d2b0195cd9)

## [Radical Decluttering](https://www.alembicstrategy.com/strategic-thinking/radical-decluttering-d3d2b0195cd9)

 Refocus everyone in the business on core purpose Discover your why? In our interview on Strategy Café (you can find this on our YouTube channel, do

[![Nicholas Mayhew](https://www.alembicstrategy.com/hubfs/Nick%20May%202019-1.jpeg) ](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

[Nicholas Mayhew](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

Founder and managing director of Alembic Strategy Ltd, a growth consultancy focussed on strategy, leadership, M&A, coaching and change.

[![Nicholas Mayhew](https://www.alembicstrategy.com/hubfs/Nick%20May%202019-1.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

[Nicholas Mayhew](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

[Nicholas Mayhew](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

Founder and managing director of Alembic Strategy Ltd, a growth consultancy focussed on strategy, leadership, M&A, coaching and change.

[![Nicholas Mayhew](https://www.alembicstrategy.com/hubfs/Nick%20May%202019-1.jpeg)](https://www.alembicstrategy.com/strategic-thinking/author/nicholas-mayhew)

 Mar 3, 2018

[All posts](https://www.alembicstrategy.com/strategic-thinking/all)

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