The difference between successful companies and those lagging behind is down to the leaders, and their ability to generate the right change capabilities.
This is a leadership issue. Two things make a company shift its focus:
- Responding to customers.
Customers are responding to changes in the market and competition, so by focussing on the customer you are, by default, addressing both of these as well. From our experience what you probably don't have is a great strategic change capability.
Download our Change Capability paper to read about the three core pillars of successful strategic change and the five key attributes of great leaders, that emerged from our wider study of successful organisations.